Fredrik Elg

Managing Director, Pracipio Ltd

Independent marketing and sales growth planning and insights executive with experience across industries, notably pharmaceuticals but also financial services, FMCG, dairy, automotive, professional services and the wider healthcare industries. Fredrik has a broad experience in design and sourcing of business insights research for strategic and tactical decision making as well as associated analytics, including experimental design, multivariate stats and simulation.

Specialties: Expert opinion, Growth planning, Strategic marketing and planning, Health economics, Real world data, Health outcomes, Health Technology Assessment, Business development and Commercial assessments, Sizing and structuring, Targeting, Forecasting, Marketing optimization, Market(ing) research, Interaction design, Systems engineering and System dynamics simulation.